November 23-26, 2017
Houston, TX (L1)
58th Annual O’Reilly Auto Parts AutoRama
George R. Brown Convention Center
Autorama and World of Wheels spectators are avid fans; over 75% of those attending have been to earlier events. Approximately 45% have visited Autorama and World of Wheels events four or more times. Audience satisfaction with these events is attested to by the incredibly high (97.3%) rate of recommending attendance to others. They use the event to learn the latest ideas in performance customization.
Participation in the events elevates the involvement of your company to top-of-mind awareness among key consumers. As with any consumer brand, brand awareness often equals product superiority.
Participating in the series of events provides an opportunity to capitalize on the marketing and sales potential of each show. Your effort would be targeted toward the following two consumer groups: Show participants and Show spectators.
Both of these audiences share similar demographic make-up. Our research shows that 72.9% of our audience tries to support companies who sponsor Autorama or World of Wheels events.
This mindset provides an excellent opportunity to provide spectators and exhibitors with a special promotion that includes a call to action.