Ford’s lineup has caught the eye of younger and more affluent buyers across the globe
Ford Motor Company Media Center / DEARBORN, Mich., Sept. 26, 2016
(Photos courtesy of Ford Motor Company)
Younger, more affluent car buyers are choosing Ford for its growing lineup of performance vehicles – particularly cars – that get them where they need to go with added thrill. Performance car customers view driving as an absolute emotional, positive experience and relish getting into a car to test their capability on great roads.
This year Ford will sell more than 200,000 performance cars globally, including Mustang, Focus RS, and Focus ST and Fiesta ST – nearly double the volume from just three years ago.
Demand for the Shelby GT350 and 350R Mustang is so high, those models are sold out for the 2017 model year. Focus RS, recently introduced for the first time globally, has sold out in every region around the world. Sales of Mustang, the world’s best-selling sports coupe in 2015, continue to grow in Europe and Asia Pacific after limited availability last year.
“Ford’s commitment to performance leadership continues, with Ford on track to deliver 12 new performance vehicles promised by the end of the decade,” said Dave Pericak, Global Director, Ford Performance.